In May it was the custom for travellers by stage waggon to give the waggoner a ribbon at every inn to trim his horses. Brand, quoting a writer in the Gentleman’s Magazine for 1754, tells of passengers who left London on May morning. By the end of the journey the poor horses were almost blinded by their party-coloured streamers, which the writer took as the origin of the saying as fine as a horse.
Ribbons for the waggoner’s team in May
1 May · England
No longer kept
it being the custom in this month for the passengers to give the waggoner at every inn a ribbon to adorn his team
From Brand's Popular Antiquities, vol. 1, p. 221. Read the original
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