Bakers once baked a little image of paste at Christmas, called a yule dough or dow, and gave one to each of their customers, just as chandlers gave their customers Christmas candles. In the county of Durham they were called yule cakes. Brand thought the figure was meant for the Christ child, perhaps with the Virgin, and compared it with the sweetmeat images sold in Rome on Christmas Eve. By his day he believed the custom had mostly been given up, or kept only by children.
Yule doughs
25 December
No longer kept
Yule-dough, or dow, a kind of baby, or little image of paste, was formerly baked at Christmas, and presented by bakers to their customers
From Hone's Every-Day Book, vol. 1, col. 1638. Read the original
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